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24th March 2022 | 11:00 – 12:00 CET | How To Stand Out with Sales and Selling

Selling is not an art, it is not a science, and doing it well does not need to be a mystery.

How To Stand Out with Sales and Selling

Working with the British Library and Nottinghamshire Business & IP Centre, Smorgasbord is excited to be able to offer you a series of webinars as part of the Fit For Business Programme.

Good selling is not about slick conversations, slick people, or sales tricks; those days have gone. For business people who want to understand more about selling in today’s business environment, this webinar delves into our belief that selling today is about positioning you, your product or service, and your process, in a balanced partnership that solves a problem.

When? Thursday, March 24th 11:00 – 12:00 CET

Where? Online


1. The changing nature of selling.

2. The link between sales and marketing.

3. Understanding your customer’s (real) problems.

4. What a good sales process might look like – building a content and contact process.

5. Measuring sales success – and why No can be a good answer!

Speaker – Patrick Burge

Patrick is an accredited business advisor & startup specialist working across most sectors helping new & recently started companies with growth, business planning, sales, strategy, funding and planning including as an advisor on the Government-backed Startup Loan Scheme.

After spending many years working in the UK and abroad in leisure, education, sport, and building an international apparel business, Patrick now works with startups & established businesses of all types delivering and managing growth, funding and business development. Comfortable in all sectors from conventional businesses to AI, Patrick’s specialisms include apparel, the arts, international sourcing, franchising, tech startups, sporting goods, fitness & leisure.

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